Jan 30th 2025
Success for "The Brain" on W9
Since its debut on French commercial broadcaster W9 in December and over the course of 35 daily episodes, the first season of The Brain rapidly became the best new daily reality show in 8 years on W9!
This first season gathered outstanding results with an average of 0.5 million viewers, 6% audience share among 25-49-yo age group, and 9% among 25-34-year-olds! This is the second success of the year for Studio 89 following the hit strategy game The Power.
“What a great year for M6 Formats! After the success of The Power in April, we are now super happy with the results of The Brain. This is the culmination of growing investment efforts, and we believe The Brain combines all the key reality elements that our international partners need to satisfy their audience.” From Dimitri Gelineau, Sales Manager.
Created by Studio 89, this reality competition puts together the most iconic reality stars into a unique contest around all pillars of human intelligence and try to win title of “Reality’s Biggest Brain”.
The Brain will highlight M6 Formats' line-up at upcoming MIP London, and international options are already in negotiations in key territories. Stay tuned to book a meeting!
This first season gathered outstanding results with an average of 0.5 million viewers, 6% audience share among 25-49-yo age group, and 9% among 25-34-year-olds! This is the second success of the year for Studio 89 following the hit strategy game The Power.
“What a great year for M6 Formats! After the success of The Power in April, we are now super happy with the results of The Brain. This is the culmination of growing investment efforts, and we believe The Brain combines all the key reality elements that our international partners need to satisfy their audience.” From Dimitri Gelineau, Sales Manager.
Created by Studio 89, this reality competition puts together the most iconic reality stars into a unique contest around all pillars of human intelligence and try to win title of “Reality’s Biggest Brain”.
The Brain will highlight M6 Formats' line-up at upcoming MIP London, and international options are already in negotiations in key territories. Stay tuned to book a meeting!
